Does language matter to foreign subsidiary performance?

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چکیده

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منابع مشابه

Within-country product diversification and foreign subsidiary performance

Received: 1 March 2005 Revised: 22 November 2007 Accepted: 11 December 2007 Online publication date: 27 March 2008 Abstract We examine the product diversification of a multinational firm within each of its host-country markets. Based on a sample of 12,992 foreign subsidiaries of Japanese multinational firms, we find that higher levels of within-country product diversity led to higher subsidiary...

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A number of studies have accounted the integral role of foreign/second language learning and learner strategy use. However, a few of these studies have considered the relationships between strategic competence and its use and foreign language performance (FLP). This study applied structural equation modeling to deeply investigate the relationships between test takers’ strategy use and their per...

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ژورنال

عنوان ژورنال: International Marketing Review

سال: 2020

ISSN: 0265-1335

DOI: 10.1108/imr-05-2019-0129